👋 Hi, I'm Sonia Wituch

Technical Product Manager with 8+ years of experience driving product strategy across digital products. As a co-founder, built and scaled mental health platform from concept to serving 8,000+ patients and 100+ therapists. Skilled in marketplace dynamics, conversational AI, and balancing user empathy with data-driven growth. Selected by EIT Health as Top 10 European Mental Health Innovator.

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Product Manager

Co-founder of Trzymsie

Creative Problem Solver

Tech Enthusiast

✨ Highlights

built and scaled platform serving 8,000+ patients and 100+ therapists
selected as EIT Health Top 10 European Mental Health Innovator
integrated UX, technology, and business to drive real impact

👩🏼‍💻 Projects

Digital Mental Health Platform — Trzymsie

Challenge: Addressing critical accessibility barriers in mental healthcare by creating an efficient, scalable connection between patients seeking mental health support and qualified therapists, while overcoming geographical limitations, stigma, and long waiting times that prevent people from accessing timely care.
Solution: Built a comprehensive marketplace platform featuring AI-powered therapist matching algorithms that analyze patient needs, therapeutic preferences, and compatibility factors, combined with automated booking systems, integrated care coordination tools, and secure communication channels for seamless patient-therapist interactions.
Impact: Successfully scaled the platform to serve over 8,000 patients and 100+ CBT-specialized therapists across multiple regions, achieved recognition as EIT Health Top 10 European Mental Health Innovator, and created a sustainable model for accessible mental healthcare delivery that reduced barriers to treatment access.

marketplace architecture
machine learning algorithms
cross-platform integrations
therapeutic compatibility matching

AI-Powered Therapist Matching System

Challenge: Patients faced significant difficulties finding therapists who matched their specific mental health needs, therapeutic preferences, communication styles, and personal compatibility factors, leading to poor therapeutic relationships, early dropouts, and suboptimal treatment outcomes.
Solution: Designed and built an advanced intelligent matching algorithm that analyzed multiple data points including specialization areas, therapeutic approaches, availability patterns, personality compatibility, communication preferences, and treatment goals to create highly personalized therapist-patient matches with confidence scoring.
Impact: Significantly improved patient-therapist fit rates and therapeutic relationship quality, notably reduced time from signup to first session, decreased early dropout rates, and enhanced overall treatment effectiveness through better-matched therapeutic partnerships.

machine learning algorithms
user preference modeling
data pipelines
user research
compatibility scoring

Automated Booking & Care Coordination Platform

Challenge: Manual scheduling processes created significant administrative burden for therapists, booking friction for patients, and coordination challenges that led to missed appointments, double-bookings, and inefficient use of therapist time, ultimately impacting both provider revenue and patient care quality.
Solution: Built a comprehensive integrated scheduling system featuring automated confirmations, intelligent reminder systems with multiple communication channels, seamless rescheduling capabilities, direct payment processing, and real-time calendar synchronization that eliminated manual coordination overhead.
Impact: Dramatically streamlined the booking workflow, reduced therapist administrative overhead by 70%, notably improved appointment adherence rates, eliminated scheduling conflicts, and enhanced both provider efficiency and patient satisfaction through a frictionless booking experience.

calendar API integrations
notification systems
workflow automation
secure payment gateways
real-time synchronization

Patient Education & Self-Care Platform — Droga Wsparcia

Challenge: Patients lacked access to structured mental health education and evidence-based self-guided resources, leading to poor preparation for therapy sessions, limited engagement between appointments, and reduced treatment effectiveness due to insufficient understanding of mental health concepts and self-care techniques.
Solution: Created a comprehensive learning platform featuring interactive courses, evidence-based content modules, progress tracking with personalized learning paths, adaptive content delivery based on individual needs and progress, and integration with therapy sessions for seamless continuity of care.
Impact: Enhanced patient preparation for therapy sessions, provided valuable self-care tools that improved engagement between appointments, increased treatment adherence, and created a more informed patient base that actively participated in their mental health journey.

content management system
progress analytics
personalized recommendation engine
adaptive learning paths

Professional Training Platform

Challenge: Therapists required flexible, accessible continuing education options for specialized CBT techniques and evidence-based practices, while maintaining professional certification requirements and staying current with evolving therapeutic methodologies in a rapidly changing mental health landscape.
Solution: Developed a comprehensive online learning platform featuring modular certification tracking, interactive skill-building modules, peer collaboration tools, competency assessments, and structured professional development pathways that accommodated different learning styles and scheduling constraints.
Impact: Expanded the network of qualified CBT practitioners across multiple regions, improved overall platform care quality through standardized training, increased therapist retention rates, and created a scalable model for professional development in mental health services.

educational technology stack
certification management
content management system
competency assessments

Mental Health Support Chatbot

Challenge: Providing accessible, immediate mental health support tools for users experiencing anxiety, depression, and other psychological challenges during crisis moments when traditional therapy resources are unavailable, while ensuring evidence-based interventions and maintaining appropriate boundaries for AI-delivered mental health support.
Solution: Developed an advanced conversational AI system that delivered personalized coping strategies, evidence-based breathing techniques, and behavioral interventions tailored to user-selected conditions, preferred timing, and current emotional state, with built-in safety protocols and escalation pathways for crisis situations.
Impact: Enabled 24/7 on-demand access to evidence-based mental health techniques, provided immediate support during difficult moments, reduced crisis escalation rates, and created a scalable model for mental health support that complemented traditional therapy services while maintaining appropriate AI boundaries.

conversational AI
therapeutic content delivery systems
personalized scheduling algorithms
mental health intervention frameworks

GDPR Compliance Framework for Chatbots

Challenge: Navigating complex and evolving data protection regulations for conversational AI applications while ensuring legal compliance, user privacy protection, and ethical data handling practices in an industry lacking standardized guidelines for AI-powered chatbot development and deployment.
Solution: Authored a comprehensive, practical industry guide for implementing GDPR compliance in chatbot development and deployment, including technical implementation strategies, legal requirement mapping, privacy-by-design principles, and actionable compliance checklists for development teams.
Impact: Created an industry-standard framework for legal and ethical chatbot development, notably supported broader AI adoption by reducing compliance barriers, and provided practical guidance that enabled numerous organizations to develop compliant conversational AI solutions while protecting user privacy.

privacy by design
data protection frameworks
regulatory compliance systems
industry standardization

Health Awareness Chatbot — BOOBlabla

Challenge: Low awareness about preventive breast ultrasound examinations and difficulty connecting interested women with qualified healthcare providers, leading to delayed cancer detection and limited access to early detection methods, while many women lacked knowledge about available screening options in their area.
Solution: Developed an educational chatbot with interactive AR features that provided educational content about breast health, interactive demonstrations, and seamlessly connected users with local examination providers through integrated booking systems.
Impact: Generated thousands of qualified leads for healthcare providers, notably raised health awareness through interactive AR experiences, and created a direct pathway from education to action for preventive care, while users reported higher confidence in their health knowledge and greater awareness of available healthcare resources.

educational content delivery
augmented reality integration
lead generation
healthcare provider integration

Product Discovery & Sales Chatbot — Garmin

Challenge: Customers struggled to navigate Garmin's extensive smartwatch product lineup, leading to decision paralysis and abandoned purchases due to overwhelming technical specifications and feature comparisons, while the complexity of fitness tracking features created barriers for non-technical users.
Solution: Built an intelligent product recommendation engine that analyzed user lifestyle, fitness goals, and preferences to guide them through personalized product discovery, feature explanations, and product demonstrations using conversational AI.
Impact: Increased sales conversion rates by providing personalized product recommendations, reduced average decision time, and improved customer satisfaction through simplified product discovery process, resulting in higher customer confidence and reduced purchase hesitation.

product recommendation algorithms
conversational product discovery
product knowledge base integration
lifestyle-based matching

Interactive Dream Career Chatbot — Barbie

Challenge: Creating meaningful engagement between children and parents around future career aspirations while making career exploration fun and educational, moving beyond traditional toy play to inspire real-world thinking, as play patterns often reinforced gender stereotypes and limited children's exposure to diverse career possibilities.
Solution: Developed an advanced conversational AI system that facilitated interactive career discussions, used personality assessments to match children with suitable professions, and generated personalized videos showing how those careers might evolve with future technology and societal changes.
Impact: Enhanced brand engagement and educational value through personalized, future-focused content that connected children's present dreams with realistic future career possibilities, fostering deeper parent-child conversations about the future.

conversational AI
personalized content generation
personality-based matching
future-focused education

Recipe & Engagement Chatbot — Dr. Oetker

Challenge: Transforming passive product consumption into active brand engagement by providing meaningful value beyond basic product information, while building a community around baking experiences, and creating lasting connections with customers beyond point-of-purchase interactions.
Solution: Built a comprehensive interactive baking assistant that provided personalized recipe suggestions based on baking preferences, combined with gamified contests and challenges that encouraged user participation and recipe sharing, while offering step-by-step baking guidance.
Impact: Enhanced customer loyalty and brand affinity through valuable, personalized content and engaging community interactions, creating a dedicated user base that actively shared recipes and participated in brand activities, while increasing organic reach through user-generated content.

content management system
contest mechanics
recipe recommendation engine
community engagement

Fragrance Matching Chatbot — Coty

Challenge: Overcoming the inherent difficulty of fragrance selection in digital environments where customers cannot physically experience scents, leading to high return rates and purchase hesitation due to uncertainty about personal compatibility.
Solution: Built an advanced personalized fragrance recommendation system that used detailed preference profiling, scent characteristic analysis, lifestyle matching, and interactive questionnaires to create accurate fragrance matches without physical sampling.
Impact: Improved sales conversion rates and customer satisfaction through highly accurate personalized fragrance discovery, notably reduced return rates, and created a more confident and seamless online shopping experience for luxury fragrances.

product matching system
personalized recommendation engine
scent characteristic analysis
lifestyle-based profiling

HR & Culture Engagement Chatbot — Wavemaker

Challenge: Transforming the traditional recruitment process by providing candidates with authentic insights into company culture and career opportunities, while reducing the time and effort required for both candidates and HR teams during the initial screening phase.
Solution: Developed an intelligent conversational AI system that provided personalized career information, company culture insights, role-specific details, and interactive Q&A sessions that helped candidates understand if they would be a good cultural fit before applying.
Impact: Improved candidate experience and satisfaction, enhanced overall recruitment efficiency by pre-qualifying candidates, reduced time-to-hire, and increased the quality of applications through better cultural alignment from the start.

conversational AI
company culture content management
candidate pre-qualification
cultural fit assessment

Meal Plan Selection Chatbot — GoodieFoodie

Challenge: Simplifying the complex decision-making process for healthy meal delivery subscriptions by addressing the overwhelming number of options, varying dietary requirements, and the need to match individual lifestyle constraints with appropriate meal plans.
Solution: Built an intelligent recommendation system that analyzed user preferences, dietary restrictions, health goals, and lifestyle patterns to provide personalized meal plan matches with detailed explanations of nutritional benefits and meal variety.
Impact: Increased subscription conversion rates by simplifying the selection process, reduced customer churn through better plan-person fit, and improved customer satisfaction with premium meal delivery services, while users reported higher confidence in their meal choices.

dietary compatibility matching
personalized recommendation engine
lifestyle pattern analysis
nutritional benefit optimization

🧠 Skills

Product Management

product vision & roadmap ownership
product-market fit
stakeholder alignment
user stories & acceptance criteria
sprint planning & backlog management
KPI tracking & data-driven decision-making

Data & AI

SQL, Python
recommendation systems
conversational AI & chatbot design
A/B testing & experimentation
responsible design
workflow automation & API integrations

Marketing & Growth

go-to-market strategy
product & content marketing
marketing automation
growth & conversion optimization
user onboarding & adoption
customer journey mapping
community building

Leadership & Collaboration

entrepreneurial leadership
B2B partnerships
cross-functional team management
event & operations management
mentorship & talent development

Design & UX

user research & usability testing
wireframing & prototyping
Figma & Miro
conversation flow design
UX writing & user education

Tools & Platforms

Jira, ClickUp, Trello
analytics & reporting dashboards
customer support & feedback
knowledge base & documentation systems

📊

Product Management

product vision & roadmap ownership product-market fit stakeholder alignment user stories & acceptance criteria sprint planning & backlog management KPI tracking & data-driven decision-making

🤖

Data & AI

SQL, Python recommendation systems conversational AI & chatbot design A/B testing & experimentation responsible design workflow automation & API integrations

📈

Marketing & Growth

go-to-market strategy product & content marketing marketing automation growth & conversion optimization user onboarding & adoption customer journey mapping community building

👥

Leadership & Collaboration

entrepreneurial leadership B2B partnerships cross-functional team management event & operations management mentorship & talent development

🎨

Design & UX

user research & usability testing wireframing & prototyping Figma & Miro conversation flow design UX writing & user education

🛠️

Tools & Platforms

Jira, ClickUp, Trello analytics & reporting dashboards customer support & feedback knowledge base & documentation systems

💼 Experience

Growth Product Manager @ ZUMA RWA (Blockchain Platform) 2024-2025

Simplified blockchain tokenization for non-technical users.
Created educational content and marketing campaigns that boosted registrations and engagement.
Partnered with teams to align messaging with feature launches, improving user understanding and adoption.
Defined requirements and user journeys to support roadmap execution.
Conducted competitive analysis and market research to identify new user segments and product opportunities in the real estate investment space.

Growth Product Manager @ Moniter (Real Estate Web App) 2023-2025

Analyzed user behavior and conversion funnels to identify optimization opportunities driving product page redesigns that improved conversion by 20%.
Led retention strategy by analyzing cohort data and user engagement patterns, prioritizing UX improvements that increased returning-user activity.
Translated behavioral insights and community feedback into product roadmap priorities, ensuring data-driven featured development aligned with user needs.
Owned community product strategy for a 30K-member real estate community, implementing engagement features and feedback loops that strengthened retention and platform stickiness.
Designed and developed engaging marketing content, including production of short-form animated videos and product pages, enhancing brand visibility and user experience.
Successfully planned and executed marketing campaigns, including webinars and product newsletters, driving user engagement and retention.

Co-founder & Head of Product @ Trzymsie.pl (Digital Health Platform) 2018-2023

Built and scaled digital therapy marketplace from idea to 8,000+ patients and 100+ therapists.
Launched 4 product lines: online therapy, patient education, therapist training, and B2B solutions.
Owned backlog, facilitated sprint activities, wrote user stories and acceptance criteria.
Designed AI-powered therapist-patient matching algorithm using predictive scoring systems based on therapist availability, patient preferences, session ratings, and historical match success rates to optimize pairing quality.
Led cross-functional team of engineers, designers, and therapists to deliver strategy and execution.
Identified that retained users had 3x higher LTV through cohort analysis, shifting strategy from acquisition to retention.
Built proactive engagement features using behavioral data and predictive churn indicators to improve retention.
Redesigned onboarding flow, implemented prioritization frameworks - cutting release cycles by 40-50%.
Shifted support model to AI routing + human interaction improving satisfaction and response times.
Led marketing team management, including conducting meetings, setting priorities, developing brand communication strategies, and collaborating with external companies (e.g. #LoveYourSkin campaign with Resibo).

Chatbot Product Manager @ MessengerFox (Creative Agency) 2017-2020

Delivered 15+ conversational AI products leveraging NLP for enterprise clients including Barbie, The Rak'n'Roll Foundation, Garmin, Dr. Oetker, from concept to launch.
Defined product requirements for chatbot flows, intent recognition, entity extraction, fallback handling.
Designed UX logic for multi-turn conversations, user state management, and context handling to create natural conversational experiences.
Managed product backlog using Agile methodologies, prioritizing features based on user engagement data and business impact.
Presented product strategies and roadmaps to enterprise clients, translating technical capabilities into business value and use cases.

Digital Strategy & Account Management @ MessengerFox (Creative Agency) 2017-2020

Developed brand communication strategies and created marketing content for companies such as eStoreMedia, Creamfinance, Semmelrock, and Goodie Foodie.
Executed multi-channel marketing campaigns including influencer partnerships, webinars, Google Ads, LinkedIn Ads, and Facebook Ads aimed at expanding target audiences and maintaining engagement.
Used GA4 for website traffic analysis and performance tracking. Analyzed statistics and prepared marketing strategy reports.

Event Operations & Market Research Specialist @ Silesia Bazaar (Fashion Trade Show) 2016

Managed exhibitor experience and relationships for 100+ fashion and design vendors.
Optimized space planning and resource allocation to balance vendor needs with operational efficiency.
Researched market trends and competitor positioning to identify growth opportunities.

B2B Account Manager & Product Documentation Specialist @ CustomTop.eu (Digital Fashion Studio) 2015-2018

Built and managed international B2B relationships with streetwear, sportswear, and skateboard brands.
Produced product documentation and market insights that supported strategy, business development, and go-to-market execution.
Drove brand awareness and lead generation through content strategy and trade show partnerships.

Marketing Research & Strategy Intern @ agencja kreatywna kręci się! (Creative Agency) 2015

Researched market trends and competitors to guide marketing strategy and positioning.
Crafted clear, engaging copy translating technical product features for target users.
Supported integrated campaigns, PR, and e-marketing initiatives to drive customer acquisition.

🎓 Education

📊

2023

Intensive Data Science Program

Pomorska Fundacja Inicjatyw Gospodarczych

Python, SQL, Machine Learning, Neural Networks, Data Visualization

🎓

2013-2016

English in Public Communication

University of Opole

Bachelor's thesis on e-learning and its future

💬 Latest Thoughts

Stay updated with my latest insights on product management, AI, and entrepreneurship. Follow me on LinkedIn for more content!

🚀 Let's Work Together

Ready to build something amazing? I'd love to hear about your idea and how we can create something impactful together.

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